Task 4: Understand
developing technologies in the television and film industries.
In this assignment, I will research about some of the developing
technologies within the media industry, which will involve: satellite, cable,
digital, film-based, interactive, high definition, internet and pay per view.
One of the developments within the TV and Film industry is Satellite
television. Satellite Television is a television programme where all the
communications are being received by a satellite, which is outdoor. The
satellite dishes are on the back of people’s houses or they can be in the front
of the house. Satellite television will have a variety of services and
channels. The satellite television will sometimes lose signal in the bad
weather. The Direct-broadcast satellite television will come to the public in
two different satellites and they are: analogue and digital. The public will
either have the analogue satellite receiver or the digital satellite receiver.
The analogue satellite television will be replaced by digital satellite
television. Later on, it will then be available in a better quality, so the
public will be able to watch television clearly.
The second development within the TV and Film industry is Cable
Television. This is a system which provides TV for the customers that use
signals that are conducted through cables. Some of the television sets are
cable-ready and they have a cable television tuner capable of receiving the
cable TV. If people would want to get premium television, then the television
will require a set top box which is called cable converter. The negative effect
of cable television is that the signal can go up to 30 or 40 amplifiers before
is reaches an person's home. The cable could get damaged, if the water touches
the cable from underground.
The third development within the TV and Film industry is Digital. The
digital TV recorder is the same as the video recorders, which will allow you to
record a television programme which you want to watch later. It also has an
online TV guide. It will also allow you to rewind, fast-forward and pause the
programmes you like. This will mean that the audience can watch their favourite
TV programme whenever they like and they don’t have to be glued to the
television in order not to miss the programmes. This will benefit the producers
because there will be more audiences viewing their programme. For example, on
the Sky HD Bo and Virgin TV, you can record up to 60 gigabytes of programmes.
The forth development within TV and Film industry is Film-Based. There
are a lot of films that use computer-generated imagery, for example 3D
Animation and Motion Capture Animation. 3D Animation is when you put 2D and 3D
animation together to create special effects and they are used in animated and
non-animated films. They use this so that the film has a high quality. This
will allow the user to produce images that they wouldn’t be to create in real
life, but they will have to make it look realistic so it looks good in the
film. Here are some examples of movies that used computer-generated imagery:
Pirate of the Caribbean, Toy Story and Shrek.
The fifth development within the TV and Film industry is
Interactive Television. This will describe a number of techniques which will
allow the viewers to interact with the television. If the audiences votes
create decisions that will reflect on the show continues, then that means
interactive television.
The sixth development within the TV and Film industry is
High Definition Television. This is different from other types of television
because the resolution is higher than others. So this means that the quality on
the television will also be higher. There are some people that can’t tell the
difference between normal TV Nd the HD TV but some can because the quality of
the images on the HD is better than the normal TV.
The seventh development within the TV and Film industry is
Internet Television. The television will distribute media through the internet
so all the viewers can watch it. The internet has been developed really well
with the TV and Film industry, it will allow the viewers to views Films and
Television programmes on their computers and then this will mean that there
will be a lot of people from around the world who would watch it. The internet
will allow the television audience to watch any shows they have missed online.
If there was no internet, then this will mean that they might not be able
to view a programme they have missed. There
are some people that download films. This means that the audience do not have
to spend money to watch the film at the cinema.
The eighth development within the TV and Film industry is
Pay Per View. The customers will pay just for that one tome they would like to
view the programme and if they would want to continue viewing the programme,
then they will need continue paying. The events will be shown at the same time
as everyone that orders this. The will include, movies entertainment and sport
events. For example, Sky has a Sky Box Office as their pay per view options, so
this will give the customers an choice whether they would like to pay to watch
it or not.
In conclusion, the TV and Film industry has developed so
much with the new technologies in the media industry. I have learnt the
different types of technologies and developments which have affected the media
industry.
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